Bluebird offers psychologically informed wellness and community-based programming designed to support confidence, emotional resilience, nervous system awareness, and healthy connection in youth and athlete spaces.

Programs are rooted in action sport culture, emotionally informed facilitation, and creating supportive environments where participants can safely challenge themselves, work through fear, build confidence, and experience connection through shared experiences and movement.

Founded by Chantel McDougall, a Mental Health and Addictions Nurse with over 15 years of experience in mental health, addiction medicine, crisis intervention, and youth-centered care, Bluebird combines mental health literacy, youth development, and action sport culture into accessible, community-based programming.

Bluebird programs are not technical skateboard coaching sessions or clinical therapy services. The focus is confidence development, emotional regulation, resilience, athlete wellness, and psychologically informed experiences through movement and community.

Session Options

Community Confidence Pop-Up

A welcoming, low-pressure wellness experience using skateboarding culture, movement, and supportive challenge to help participants build confidence, courage, nervous system awareness, and community connection.

This session is designed for youth who may be new to skateboarding or simply curious about trying something different in a supportive environment. Participants explore beginner board familiarity, movement, peer encouragement, and reflection-based activities that help normalize nervousness, build resilience, and create a sense of belonging.

The focus is not technical skateboard coaching or trick instruction. Instead, Bluebird uses skateboarding as a shared experience to support emotional growth, self-trust, and healthy connection.

What Participants Explore

Participants are guided through low-pressure activities that may include:

• beginner board comfort and movement exploration

• confidence-building through safe, supported challenge

• nervous system awareness and body cues

• peer encouragement and group connection

• reflection around courage, effort, and trying something new

• community recognition through the Golden Bluebird

The Golden Bluebird

Each session includes Bluebird’s community recognition practice, the Golden Bluebird. This is not awarded for skill level or being the “best” skateboarder. It recognizes moments of courage, encouragement, kindness, resilience, inclusion, and positive community support.

Participants may also take part in a Bluebird Noticing Circle, where they are invited to recognize peers who helped make the space feel brave, welcoming, and supportive.

Ideal For

Schools, community organizations, recreation programs, youth events, municipalities, and beginner-friendly community gatherings.

Session Length

Typically 90 minutes.

Starting Investment

Starting at $250–$350, depending on group size, location, and event structure.

Confidence + Resilience Series

A psychologically informed movement-based wellness series designed to support confidence, emotional resilience, nervous system awareness, courage, and healthy peer connection through skateboarding culture, supportive challenge, and community.

The Confidence + Resilience Series is a recurring small-group program that helps participants explore confidence-building, emotional regulation, retrying, self-expression, and belonging through movement-based experiences and authentic skate culture.

Bluebird sessions are not technical skateboard coaching or therapy. The focus is emotionally informed facilitation, supportive environments, movement exploration, peer encouragement, and confidence-building through shared experiences.

Programs are designed to create spaces where participants can safely:

• try new things

• navigate fear and nervousness

• build resilience through retrying

• develop confidence through experience

• strengthen peer connection

• experience emotionally healthy community environments

Program Themes

The series explores topics including:

• courage and nervous system awareness

• confidence through experience

• emotional regulation and pressure

• resilience and retrying

• identity and self-expression

• supportive peer culture

• belonging through movement and community

Throughout the program, participants are introduced to aspects of skate culture beyond tricks and performance, including creativity, individuality, style, persistence, community, and the shared experience of learning difficult things together.

Session Experience

Each session may include:

• group connection activities

• beginner-friendly movement exploration

• supportive challenge activities

• nervous system awareness discussions

• peer encouragement exercises

• reflection circles

• skate culture discussions and media

• Bluebird’s signature community recognition system, including the Golden Bluebird

The Golden Bluebird recognizes courage, encouragement, resilience, kindness, inclusion, and positive community support rather than athletic performance or skill level.

Ideal For

Youth organizations, schools, recreation programs, girls programming, wellness initiatives, athlete support environments, and community-based youth development programming.

Program Format

Typically offered as a 6-week series with 60–90 minute sessions.

Programs may be adapted to fit:

• age groups

• beginner or mixed experience levels

• school or recreation settings

• athlete wellness initiatives

• community program structures

Starting Investment

Custom pricing available depending on program structure, group size, duration, and location.

Athlete Wellness + DeveLOPMENT

Building Athletes From the Inside Out.

Every athlete trains their body. The athletes who thrive over time also develop confidence, emotional regulation, resilience, communication, and a strong sense of belonging.

At Bluebird, we believe these aren't "soft skills." They're performance skills.

Drawing on over 15 years of experience as a nurse in emergency mental health, Bluebird Athlete Development helps athletes, coaches, teams, and organizations strengthen the psychological side of sport while fostering healthy environments where athletes can learn, grow, and perform.

Through engaging, psychologically informed workshops, we explore:

• Confidence under pressure

• Emotional regulation and recovery after setbacks

• Resilience and healthy risk-taking

• Communication and leadership

• Psychological safety and team culture

• Identity beyond performance

• Building trust and belonging within teams

Our goal isn't simply to help athletes perform better.It's to help build environments where athletes feel safe enough to grow, supported enough to take risks, and confident enough to reach their potential.

Because the strongest athletes aren't just built in the gym.

They're built from the inside out.

Ideal For

Teams, schools, sport organizations, athlete groups, girls in sport initiatives, recreation programs, municipalities, wellness events, and community sport spaces.

Session Length

Typically 60–90 minutes.

Starting Investment

Starting at $500+ depending on group size, location, customization, and event structure.

Women’s + Moms’ Community Sessions

A low-pressure skate culture-inspired movement and community experience for women who want to reconnect with courage, confidence, play, individuality, and themselves.

Bluebird Women’s + Moms’ Community Sessions are designed for women at all experience levels, including those who have never stepped on a skateboard before, are reconnecting with movement after years away, or simply want a supportive space to try something new without pressure or performance.

This is not about learning tricks or becoming “good” at skateboarding. It is about creating space to move, laugh, wobble, try, take up space, and remember that confidence often starts after the awkward part.

These sessions use skateboarding culture, beginner-friendly movement, supportive challenge, and community connection to create an environment where women can reconnect with parts of themselves that often get pushed aside by work, caregiving, stress, responsibility, and routine.

What Participants Explore

Participants are guided through low-pressure experiences that may include:

• beginner board comfort and movement exploration

• supportive challenge without performance pressure

• nervous system reset through movement and connection

• confidence-building through trying something new

• community connection and peer encouragement

• reflection around courage, play, identity, and self-expression

• skate culture moments highlighting women in skateboarding, individuality, creativity, music, art, DIY culture, and belonging

The Bluebird Energy

Bluebird recognizes that skateboarding is more than a sport. Skate culture has always held space for individuality, creativity, retrying, awkward beginnings, self-expression, and people figuring things out together.

These sessions bring that same energy into a supportive space for women with no need for perfection, pressure, or pretending you already know what you’re doing.

Just movement, courage, community, and the reminder that you are still allowed to take up space.

The Golden Bluebird

Each session may include Bluebird’s signature community recognition practice, the Golden Bluebird. This is not awarded for skill level or performance. It recognizes moments of courage, encouragement, kindness, resilience, inclusion, humor, and positive community support.

Ideal For

Women’s wellness events, moms’ groups, recreation programs, community organizations, municipalities, private group bookings, and women looking for a supportive, beginner-friendly movement experience rooted in skate culture.

Session Length

Typically 90 minutes.

Starting Investment

Starting at $250–$400 depending on group size, location, and event structure.

Ongoing Programming & Partnerships

Bluebird also offers ongoing wellness and community-based programming for schools, municipalities, youth organizations, recreation spaces, teams, and community groups seeking recurring or long-term support.

Programs can be customized around:

• confidence development

• emotional regulation

• athlete wellness

• girls programming

• community connection

• resilience through movement

• nervous system awareness in youth and sport environments

Ongoing partnerships are designed to create consistent, supportive spaces where participants can build confidence, connection, and resilience over time.

Custom pricing is available based on program structure, duration, and community needs.

Programs can be adapted to fit specific age groups, event structures, athlete populations, and community goals. Ongoing collaborations and customized programming are available upon request.

Additional programming and individualized support offerings may become available as Bluebird continues to grow.

Get Involved

Interested in bringing Bluebird programming to your organization, event, team, or community space?

Please reach out through the contact page to discuss collaborations, workshops, or custom programming options.